Fashion and lifestyle brand ICONIC has arrived in Abu Dhabi with the opening of its new store in Al Wahda Mall, now the largest mall in the city and emirate. The store – designed to reflect ICONIC’S recently launched campaign, “Fashion Different” – features the brand’s winter 2012 collection.

Inaugurated by Raza Beig, CEO Splash and ICONIC, the store is prominently located on Level 1 of the mall’s new extension, home to brands such as Lipsy, Nike and Lucy in the Sky.

The latest ICONIC, which creates a memorable shopping experience, is the 20^th across the region and fourth in the UAE.