While spring kicks off in a month or so, we couldn’t help but share the season’s best trends, because it’s the best season of the year, duh! Now, transitioning from the cold winter into spring is a yearly tradition and we really enjoy it because it’s the time to be creative with layering and mixing both winter and summer essentials together, creating a FRESH outfit!

Luckily, ...

Are you ready for the hottest Autumn/Winter Dubai has ever seen? And we’re not talking centigrade! Our latest look book has something for all of your little ones. We’re talking comfortable fashion with a signature Iconic twist, truly a wardrobe worth bragging about. 

A Better Look for the Boys.
When it comes to comfortable, cute and quirky, the Hunting Dino collec...

Aspiring young models in the UAE, Dubai brand Iconic is looking for you. For its autumn-winter collection showcase on October 14, the brand is looking for students from across the Emirates to walk the catwalk at its ‘youth fashion show’.

As part of the experience, Iconic will host a two-day workshop that will give the participants access to nutrition, fitness and grooming exp...

ICONIC, the youngest fashion destination from the stable of retail conglomerate Landmark Group has signed a two year endorsement deal with Bollywood’s shining young star Varun Dhawan. Extremely popular with women for his fresh looks and boy next door image and with men for his chiseled body & style statements Varun has managed to win hearts in a short span of his career....